Bounce rate is a metric that indicates the percentage of people who land on your website page and leave without clicking anywhere on the website. Many of these bounces generally come from first time visitors. This is a frustrating reality for most of the website owners. According to web analytic, the average bounce rate depends on your line of business. The average bounce rate for retail sites is 20-40%, content managed sites is 40-60%, and service based sites is 10-30%, and so on. In this blog, we will share few ideas that do help to reduce the bounce rate on your website.
Speed up your website: There are over 45% visitors who expect a web page to load in 2 seconds or less. If your website is slow and takes longer time to load, the users will abandon it and try the next one. One of the easiest ways to speed up the web site is to implement it on a Content Delivery Network (CDN). A CDN will cache copies of your assets on edge servers around the globe and deliver them at very fast speed to the visitors.
Avoid Using Pop-Ups: Using popup on websites has always been a controversial topic as over 70% of people find them irrelevant and annoying. Conversely, some pop-ups are found to drastically increase conversions and sign ups to websites. If you are using a popup, do set a timer on it so that it does not hit the users immediately as they land on the website.
Focus on attracting the right audience: Keyword optimization is also an important aspect in attracting right users to your website. If you notice that your bounce rate is high especially on homepages or other landing pages, it is about time to take a relook on your keywords and change them appropriately.
Improve content readability: Lack of readability is also a major reason for high bounce rate. Large chunks of text drive the visitors away and should be best avoided. Use headlines and sub-headings in attractive font and size. Use bullet points to make the content easier to comprehend. Use charts, images, screenshots, and quotes from industry experts wherever possible.
Be mobile friendly: People are increasingly using their mobile devices to visit websites. If your website is not mobile friendly, more and more people are likely to leave it and thereby increase the bounce rate. While building or updating your website, ensure that the website is made responsive or at least mobile friendly so as to keep a check on the bounce rate.
These are some important ideas to reduce bounce rate on websites. We hope that you found the blog informative and useful. If you have any feedback or know an idea that worked best in the past to reduce the bounce rate, please share the same in comments below.