Important SEO Glossary (F-J) By Q-vantage SEO Team

Here is a list of the most essential search engine optimization (SEO) terms (F-J) to help online marketers communicate with developers and understand how to optimize their websites.



Favicon: A favicon is a 16 pixel by 16 pixel image icon that appears next to the URL address bar in supporting browsers. Favicons are a branding tool that often mimics the logo of the website itself.

Frame: Frames can be placed in HTML code to create simple structures for a website’s content. Search engines may often encounter problems when attempting to gather content from frames. To make it simpler for search engines to find your website, try avoid using frames.


Google Adsense: Adsense is Google’s publishing network that pays web owners for displaying relevant ads for Google Adwords. Any web publisher that agrees to their publishing terms will automatically be given the opportunity to earn revenue based upon their content. When someone clicks or views these ads, the publisher and Google will share the profits.


HTML: HTML is the code that search engines read. Make sure your HTML code is as clean as possible so that search engines can read your site easily and frequently.

Heading Tags (H1, H2, H3, etc.): Heading tags (H1, H2, H3, etc.) are important SEO attributes that are used to establish and label the principal sections of a web page. The H1 tag should generally be utilized one time per page, to designate the main theme. The H2 tag can be used several times as needed and the H3s should be used to indicate significant parts within each section. Each header tag is important and will make it easy for search engine spiders to determine what each page of a site is about. Google Adsense, for instance, uses heading tags to determine the overall theme of a page and subsequently the types of ads to display.

Hyperlink: A hyperlink is the clickable text (see also, Anchor Text) that directs visitors to another page of a website or to an entirely new web property. Hyperlinks are very important to search engines and are often given the highest priority in their algorithms. They are also used for discovery. Most search engines will send out spiders that use hyperlinks to find and index new sites and changes to existing sites.



An index contains information on all the websites the search engine was able to find. If a website is not in a search engine’s index, users will not be able to find it using that search engine.

Inbound Link: An inbound link is a link from one website leading to yours.

Internal Link

An internal link is a link from one page within your site to another page within your site.

Indexed Pages: The pages of your website that are stored by search engines.



This is one of the scripting languages that allows website admins to apply numerous effects or changes to the content of their website while users browse it.


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