Important SEO Glossary (A-E) By Q-vantage SEO Team

We all know that Search engine optimization is a really interesting and important topic right now for many online business owners. But before you can start working on it you have to understand some basic SEO terms, hence this SEO glossary. In this SEO Glossary Q-vantage SEO Team explain some of the common SEO Terms that you need to know to better understand search engine marketing.


Adwords – Google Adwords is the biggest online advertising platform in the world. Users essentially create adverts and select and bid on keywords, paying each time someone clicks on your advertisement. Adverts can be listed on the Google Search results page, Google’s display network, Google Shopping or on search partner websites.

Algorithm – A formula used by computers  to manipulate and display information. Search engines use Algorithms to construct the search engine results. The recent Google Hummingbird search engine algorithm update has impacted on how search engine results are served.

Authority site – A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.

Alt Tag – A text description of an image displayed by a web browser when hovering over an image. The Alt Tag is a bit of HTML code that allows search engines and the visually impaired to better understand images. All images on your website should have meaningful and keyword optimised ALT tags.

Anchor Text – Is text that is used to link to a web page. Anchor text links are usually highlighted to stand out on the page and the choice of anchor text on other websites that link to your site is important. Search engines use anchor text to understand what web pages are about. Over optimisation of anchor text can result in a Google penalty.


Blogs – A blog is web content publishing platform that allow the user to post content which may include commentaries, news or views. Blogs are an essential requirement for anyone looking to build presence in the all major search engines.

SEO Glossary

Bounce Rate – The bounce rate is the percentage of visitors on your site who leave after only viewing one page. A high bounce rate is an indication that your site that does not match the visitors search queries or it contains poor content or weak calls to action.

Breadcrumbs  – Is the name given to a line of links that shows where you are on a website. Known as a breadcrumb trail, breadcrumbs display the path that shows you where you are in the site structure. An example of a breadcrumb trail is – Home / SEO Services / SEO (Search Engine Optimisation). This is the breadcrumb trail that would be shown on the SEO (Search Engine Optimisation) page of the site which is in the SEO Services section of the site.

Backlinks – Backlinks, also called inbound links are links from other sites to your site. In SEO, the quality of backlinks is one of the major ranking factors. Getting a lot of backlinks with relevant anchor texts is the shortest way of improving your search engine rankings.

Black Hat SEO – Black hat SEO is a practice that increases a page’s rank in search engines through means that violate the search engines’ terms of service.


Content Management System (CMS) – A content management system is a software program that allows you to publish, edit and modify website content. Most modern websites have a content management system which allows users to make changes to different elements of their website.

Canonical URL – The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.

CSS (Cascading Style Sheets) – The part of your code that defines how different elements of your site look (examples: headers, links).

Content Marketing – The buzzword phrase in online marketing circles over the last 18 months is  content marketing as the graph below illustrates. Content marketing is the process of creating and sharing content in order to acquire customers.

Cloaking (page cloaking) – Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

Conversion Rate – A conversion rate is the percentage of visitors completing a particular task or conversion on your site. Understand your conversion rate will allow you to forecast  the number of sales and leads your site could generate.

Conversion Rate Optimisation – Conversion rate optimisation can help you to improve the percentage of conversions on your site and ultimately boost sales.

CPC – Stands for cost per click and relates to Pay Per Click advertising traffic where bid prices are set for each keyword.

CTR – CTR is an abbreviation of click through rate which is the percentage of people who have viewed your site in the search engine results and have then clicked through to your site. If 200 visitors see your site in Google and 20 people click through to your site the click through rate is 10% (200 impressions divided by 20 clicks).


Doorway page – A doorway page, also called a gateway page, is another black hat technique that can get you banned from search engines. The technique employs the creation of numerous identical pages, each of which is optimized for a particular keyword. When the visitor comes through the doorway page, he or she is redirected to another page, aimed at human visitors.

Directory – Just like directories for people and phone numbers, there are directories for websites. Submitting your site to a directory gives you more than just an inbound link; it helps people find you. The most popular web directories are Yahoo! Directory and Dmoz.

Domain – The main web address of your site (example: It’s good to renew ownership of your domain for several years. Search engine rankings favor websites with longer registrations because it shows commitment.

Everflux – The constant changing and updating of the indexes of search engines.

External Links – Are links from other websites to your own website. Building quality external links to your website is an essential part of SEO. It is important to focus on quality rather than quantity.


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